Visual perception and pattern detection for designers. What your audience immediately sees without consciously thinking much about it and how to design for it.

What jumps out?

Some designers might think I’m referencing the Call to Action, and that’s true, but that’s the low-hanging fruit. This goes much deeper.

There’s some

95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.

Typography has one plain duty before it and that is to convey information in