Visual perception and pattern detection for designers. What your audience immediately sees without consciously thinking much about it and how to design for it.

What jumps out?

Some designers might think I’m referencing the Call to Action, and that’s true, but that’s the low-hanging fruit. This goes much deeper.

There’s some

They say “a picture is worth a thousand words,” a quote attributed to the New York Journal-American editor, Arthur Brisbane. This could be true somewhat, however, it all depends upon the person you ask. A photograph can go a long way in terms of conveying emotion, building a brand image

95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.

Typography has one plain duty before it and that is to convey information in